P&G Innovations
At P&G, life's little moments inspire innovation, the place where our Purpose shines brightest in the lives of people around the world.
P&G tops annual Pacesetters list recognizing most successful CPG launches of 2010.
Our new goals for open innovation call on partnerships to deliver $3 billion toward
the Company's annual sales growth.
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
Bruce Brown, Chief Technology Officer, discusses how listening to consumers inspires innovation for the way everyday life is lived.
Watch the VideoBeauty & Grooming
Gillette Venus & Olay Razor
Added 25 Apr 2012Gillette Venus' five-blade technology shaves close while shave gel bars with Olay skin conditioners help lock in skin's moisture for less dryness.
Oral-B Pro Expert
Added 25 Apr 2012Oral-B Pro Expert is being introduced in several new countries, bringing the exceptional oral care benefits of this scientifically advanced formulation to people in Europe, Africa, & South America.
Tampax and Always Radiant
Added 25 Apr 2012The Radiant Collection from Tampax and Always is P&G Fem Care's first cross-category initiative that provides women with one premium brand experience to meet all their Fem Care needs.
DDF Skin Evaluation System
Added 25 Apr 2012The DDF Skin Evaluation System is a dermatologist-inspried experience that provides women with an expert-led skin assessment.
Crest & Oral-B Pro-Health Clinical
Added 23 Mar 2012Crest & Oral-B Pro-Health Clinical provides clinical protection for a healthy mouth by reducing plaque and helping prevent it from coming back.
SK-II Men Facial Treatment Essence
Added 08 Mar 2012P&G enters the prestige male skincare category in Hong Kong and Taiwan with SK-II Men Facial Treatment Essence, a product designed to revitalize men's skin, making it look clearer and more vibrant in just 14 days.
Crest Glamorous White
Added 01 Mar 2012Crest 3D White Glamorous White Toothpaste and Intensive Professional Effects Whitestrips are the latest, ground-breaking products to be added to the Crest 3D White family.
head & shoulders Fresh & Clean
Added 25 Jan 2012The h&s Fresh & Clean collection builds on over 50 years of scientific research and the updated technology adds a longer-lasting fresh and clean feeling to h&s' outstanding anti-dandruff benefits and care for the scalp.
Gillette Fusion ProGlide Styler
Added 18 Jan 2012The Gillette Fusion ProGlide Styler is a new, precision 3-in-1 styling tool to serve the increasing number of men who trim and style their facial hair.
Gillette Fusion ProGlide & ProGlide Power
Added 12 Jan 2012The resigned pack for the Gillette Fusion ProGlide uses less plastic than the originally launched Fusion, while delivering the same performance and benefits for consumers as its predecessor Fusion.
Olay Professional Pro-X Clear
Added 27 Jun 2011Olay Professional Pro-X Clear is a professionally designed, total skin care solution for adults to help bring acne under control for consistently clear skin.
Olay Hair Removal Duo
Added 27 Jun 2011Olay Smooth Finish Facial Hair Removal Duo is a specially formulated two-step system that gently yet effectively removes fine to medium unwanted facial hair.
Household Care
Bounty
Added 28 Mar 2012Bounty Paper Towels has completed the biggest initiative in its history with a breakthrough in papermaking technology designed to delight customers with outstanding performance and value.
Febreze Car Vent Clip
Added 12 Jan 2012Febreze Car Vent Clip delivers the long-unfilled promise of car air fresheners by leveraging Febreze's proven experience in scent technology.
Cascade
Added 29 Sep 2011Cascade Complete Pacs give consumers the power to say goodbye to pre-washing and pre-soaking by optimizing the dishwashing cycle to deliver consistently clean dishes. Each powerful pac combines the best of powder and gel to conquer tough food cleaning and greasy messes.
Ultra Dawn
Added 28 Sep 2011One 14-oz. bottle of Ultra Dawn can help save money and trips to the store by packing into a single bottle the cleaning power of two bottles of the leading 16-oz. non-concentrated brand. For Moms who are always looking to get more for their money, especially when it comes to everyday staples, Ultra Dawn really delivers.
Ariel with Micro Boosters
Added 27 Jun 2011Ariel with Micro Boosters utilizes innovative 3D technology to help consumers in developing markets enjoy a deeper level of clean in their laundry.
Pampers Prints
Added 23 May 2011Pampers Limited Edition Prints deliver Pampers’ trusted wetness protection and comfort for baby, while introducing stylish design for little trendsetters.
Pampers Cruisers
Added 04 May 2011Inspired by babies and moms, Pampers Cruisers with three-way fit have been enhanced with a longer absorbent area and new soft quilted backsheet.
Tide PODS
Added 26 Apr 2011P&G's first multi-chambered laundry detergent, Tide PODS, adds a whole new dimension to laundry with an innovative look, feel and performance.
Downy Unstopables
Added 26 Apr 2011With new Downy Unstopables in-wash scent booster, consumers can now satisfy their cravings from an amped-up scent experience.
Ariel Touch of Lenor fresh
Added 03 Mar 2011Ariel Touch of Lenor fresh compact powder detergent will enable consumers in Central and Eastern Europe to care for their favorite clothing by adding refreshing, long-lasting scents with every wash.
Pampers Premium Care
Added 11 Jan 2011Pampers Premium Care with Dry Max core is bringing our driest diaper ever to moms and babies in Central & Eastern Europe, Middle East & Africa.
Ultra Era
Added 14 Dec 2010New Ultra Era powder detergent was developed for the value-conscious consumer interested in stain fighting performance at a great price.
Commercial & Business
SymphonyIRI Pacesetters
Added 01 May 2012P&G continued its long history of innovation leadership, launching three of the top 10 most successful new products of 2011.
Signal P&G
Added 07 Mar 2012P&G and Federated Media will host Signal P&G: Integrating Brands in a Digital Age, an event dedicated to sparking innovation and renewing excitement about brand building in the digital space.
The Clay Street Project
Added 11 Nov 2011The clay street project is an innovative resource for breakthrough thinking at Procter & Gamble that taps into P&G's greatest asset – its people.
About The Loft Approach
Added 06 Sep 2011To creatively build innovative brands that delight and connect with consumers, P&G has begun to use Lofts, an immersive, multi-sensorial experience based on classic storytelling that helps P&G teams solve unique problems, look at a new future and create new products. An integral part of the Design Innovation process, Lofts are meant to be provocative and to challenge current thinking or paradigms by approaching problems and topics from an unexpected angle.
Business Sphere
Added 22 Aug 2011P&G's groundbreaking Business Sphere environment and Business Sufficiency analytic models enable the Company to be rapidly responsive to changes in the marketplace and uncover new opportunities to improve the lives of consumers.
Product of the Year
Added 27 Jun 2011Consumers around the globe chose 22 P&G products to be honored with Product of the Year Awards for 2011. These awards represent the world's largest consumer-voted distinction for product innovation.
Family Movie Night
Added 15 Apr 2011P&G and Walmart have committed to producing five more high-quality Family Movie Night films that reinforces our equity with consumers and delivers on P&G’s Purpose to touch and improve lives.
A Walk in My Shoes
Added 01 Dec 2010P&G and Walmart present A Walk in My Shoes, the newest made-for-TV movie addition in the Family Movie Night initiative.
Have You Tried This Yet?
Added 02 Nov 2010The Have You Tried This Yet? campaign encourages shoppers to try P&G’s most innovative products by providing them straightforward solutions for everyday issues.
Connect+Develop
Added 27 Oct 2010P&G is accelerating innovation collaboration by setting two new goals for its C+D program.
NFL Sponsorship
Added 04 Aug 2010P&G will amplify its NFL sponsorship with a fully integrated, multi-brand campaign to engage consumers, build loyalty and drive purchases.
IOC Partnership
Added 28 Jul 2010P&G and the IOC are creating the most far-reaching partnership of the Olympic Games for the next ten years to touch and improve lives.
Commercial & Business
Denotes products developed through Connect+Develop, P&G’s open innovation strategy.
Denotes Future Friendly products designed to save water, save energy or reduce waste.
Touching lives, improving life. P&G™